Our primary vision is to design each book so that it reflects, enhances, and celebrates the visual material on which it is based. To that end we also bring a particular elegance of taste and sensitivity to what is beautiful and striking that, we feel, distinguish all our works. Beginning with Nai Chang’s influence, and his love of the classic in proportion and typography, we have leaned toward a simpler, more minimalist aesthetic.
And then, under the design leadership of art director Gregory Wakabayashi, we have continued to expand and produce superior, timeless designs that reflect both our deeply felt visual connection to the material—be it photography, illustration, typography—and our appreciation for the many brilliant creators with whom we have had the privilege to work.